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Course : Media Management

Course Number
4313
Section Number
201
Semester
Spring 2020
Location
Fain Fine Arts Center, C117A
Days & Times
Final Exam Day/Time
Wednesday, May 13, 2020 12:00 am

To apply and expand upon skills learned in Media Writing and Reporting I as well as other Mass Communication courses. Upon successful completion of the hybrid class you should be able: 

  • To use an online educational environment (D2L/Brightspace) to accent learning in a classroom environment); 
  • To use basic grammar, spelling and punctuation skills for producing content in a mass communication environment; 
  • To know and to apply Associated Press style to ensure consistency; 
  • To write a functional one-page memo that flows well and addresses the topic to the target audience; 
  • To discuss and to apply relevant digital and media management issues in a rapidly evolving media environment; 
  • To discuss and to apply management theories; 
  • To assess the leadership and decision-making skills of media managers; 
  • To generate solutions to problems in a rapidly evolving media environment; and 
  • To work successfully under deadline pressure. 

 

 

 

TENTATIVE SCHEDULE

  • Aug. 22-25 Hotter ’N Hell 100
  • Jan. 18 | Classes begin
  • Jan. 20  | Martin Luther King’s Birthday observed (no class)
  • Jan. 22 | Maslow’s Hierarchy of Needs; the one-page memo (review: Maslow’s Hierarchy of Needs by Saul McLeod https:// www.simplypsychology.org/maslow.html)
  • Jan. 24 | “What is management?” one-page memo due
  • Jan. 27 | Motivation: BF Skinner (read: Skinner - operant conditioning. Simply Psychology and watch “B.F. Skinner’s Theories: Overview” before class)
  • Jan. 29 | Functions of management; take personality test (https://www.truity.com/) and print results
  • Jan. 31 | Discussion: Myers Brigg Types; “What motivates me?” one-page memo due
  • Feb. 2 | Groundhog Day; Super Bowl LIX
  • Feb. 3 | Scientific Theory by Frederick Taylor
  • Feb. 5 | Administrative Theory by Henri Fayol
  • Feb. 7 | Bureaucratic Theory by Max Weber
  • Feb. 10 | Human Relations Theory by Elton Mayo
  • Feb. 12 | Systems Theory by Ludwig Von Bertalanffy
  • Feb. 14 | X&Y Theory by Douglas McGregor; Valentine’s Day
  • Feb. 17 | Groupthink; Washington’s Birthday; President’s Day
  • Feb. 19 | Let’s go back and look at all of those theories again
  • Feb. 21 | ONLINE CLASS: “Here’s how I would respond to each management style” one-page memo
  • Feb. 20-22 | Association of Texas Photography Instructors
  • Feb. 24 | Guest speaker: Jackie Hoegger, owner, Hoegger Communications, jackie@teamhoegger.com
  • Feb. 26 | Dealing with conflict: role playing
  • Feb. 28 | ONLINE CLASS: “Responding to a conflict” one-page memo
  • Feb. 27-29 | Associated Collegiate Press (San Francisco)
  • March 2 | First Amendment quiz — give up a right; Texas Independence Day; Read Across America Day
  • March 3 | Super Tuesday
  • March 4 | Guest speaker: Wayne Reed, vice president and general manager, KFDX, wayne@kfdx.com
  • March 6 | TQM, SWOT— the latest trends and assessment
  • March 6-7 | AEJMC Midwinter Conference (University of Oklahoma, Oklahoma City)
  • March 8 | Daylight Saving Time starts
  • March 9 | Leadership
  • March 11 | Guest speaker: Deanna Watson, editor, Times Record News, Deanna.Watson@timesrecordnews.com
  • March 13 | Leadership; Leadership case study; one-page memo due
  • March 16-21 | Spring Break (no classes)
  • March 23 | Leadership exercises
  • March 25 | Leadership exercises
  • March 27 | Leadership exercises: What did we learn?
  • March 30 | Review, catch up, your questions; Last Day for “W”; Drops after this date will receive grades of “F.”
  • March 31 | Cesar Chavez Day
  • April 1 | Guest speaker: Martin Camacho, dean, MSU Texas College of Fine Arts, martin.camacho@msutexas.edu
  • April 3 | Diversity in the workplace
  • April 6 | Title IX, what you need to know
  • April 8 | “My ideal boss.” one-page memo due
  • April 9-12 | Holiday Break (no classes); Passover; Good Friday; Easter Sunday
  • April 13 | Job interviews
  • April 15 | ONLINE CLASS: “I want the job.” one-page memo due; Tax Day
  • April 17 | ONLINE CLASS: “I want a raise.” one-page memo due
  • April 16-18 | Journalism Education Association / National Scholastic Press Association (Washington, D.C.)
  • April 20 | Accepting a job offer, a promotion, a raise
  • April 22 | Media ownership (read: The Media Monopoly summary before class)
  • April 24 | Media ownership
  • April 22-23 | Celebration of Scholarship/UGRCA Forum
  • April 27 | Convergence in the mass media
  • April 29 | ONLINE CLASS: Convergence one-page memo due
  • April 30-May 1 | UIL Academic State Meet
  • May 1 | Final paper topic given; media law: open records, open meetings
  • May 4 | Media ethics: discuss ethical case
  • May 5 | Cinco de Mayo
  • May 6 | Motivation; Motivation case study; one-page memo due
  • May 8 | Looking to the future of management; course evaluation; Last day of classes
  • May 9-14 | Final examinations
  • May 10 | Mother’s Day
  • May 13 | Final exam due, 3:30-5:30 p.m.
  • May 15 | Senior documentary screenings
  • May 16 | Commencement

 

  1. 75% One-page memos (10) due at beginning of class submitted in D2L/Brightspace
  2. 25% Final paper due no later than 5:30 p.m. May 13

NOTES

  • Late work receives a grade of zero. Memos are due submitted in D2L/Brightspace at the beginning of class on the day indicating they are due. Some memos are due on the day we have an online class and do not meet in person. Memos are still due before noon on that day.

  • Any item submitted with a name misspelled in a final draft receives a grade of zero.

  • I will not discuss grades in any fashion via electronic means. You must discuss grades in person.

  • You may not submit material that has been (or will be) submitted for a grade in any other class unless you obtain my explicit written permission.

  • Review and follow the Society for Professional Journalists Code of Ethics available online at http://www.spj.org/ ethicscode.asp and the NPPA Code of Ethics available online at https://nppa.org/code-ethics/

     

Students are expected to be in class each and every time the class meets. Students will not be able to make up unannounced quizzes given in classes they miss. E-mail Dr. Wilson prior to the absence as a courtesy. Students are responsible for making up any work missed on their own time, working with classmates.

Students who need to miss class due to University-sponsored events such as field trips or athletics, should see me as far in advance as possible. They will be required to complete the assigned work on or before the due date and will be required to submit an official form from the University before the absence.

Students with excused absences — as determined by the Office of the Dean of Students or other appropriate University departments — may make up major exams on a schedule mutually agreeable with the instructor and the student. Projects and stories with advance deadlines will NOT be accepted late. Plan ahead.

Any student can be dropped from the class after the fourth absence in accordance with University policy.

 

Unless otherwise indicated, material is due at the beginning of class. Late work receives a grade of zero.

Note: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception.

Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters.

We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student.

We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed.

Written and adopted by the 2002-2003 MSU Student Senate.

The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, (940) 397-4140.

The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.

All instructors in the Department have voicemail in their offices and MSUTexas e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.

All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed the 6 hours of Communication Core and 2) earned 60 hours. Students may meet this requirement in one of three ways: by passing the Writing Proficiency Exam, passing two Writing Intensive Courses (only one can be in the core), or passing English 2113. If you have any questions about the exam, visit the Writing Proficiency Office website at https://msutexas.edu/academics/wpr, or call 397-4131.

Senate Bill 11 passed by the 84th Texas Legislature allows licensed handgun holders to carry concealed handguns on campus, effective August 1, 2016. Areas excluded from concealed carry are appropriately marked, in accordance with state law. For more information regarding campus carry, please refer to the University’s webpage at https://msutexas.edu/campus-carry/rules-policies.

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