Course : Publication Design
- Course Number
- MCOM 3253
- Section Number
- Spring 2022
- Fain Fine Arts Center, D202
- Dr. Bradley Wilson
- Days & Times
- Final Exam Day/Time
- Monday, May 02, 2022 10:30 am - 12:30 pm
Prerequisite: mcom 1243.
The use of layout and design principles to create eye-appealing and readable newspapers, magazines, newsletters, brochures, and flyers. Theoretical and practical applications of graphics and electronic picture editing are incorporated into the course.
Good communication is as stimulating as black coffee, and just as hard to sleep after.
Ï Anne Morrow Lindberghâ
Itâs amazing that the amount of news that happens in the world every day
always just exactly fits the newspaper.
Ï Jerry Seinfieldâ
Good design is like a refrigeratorâwhen it works, no one notices,
but when it doesnât, it sure stinks.
Ï Irene Au
As a continuation of the material you learned in Media Writing and Reporting and other MCOM courses, this course will give you the opportunity to expand your knowledge and skills. This is not a textbook course. Itâs a real-world course and, as such, weâll work under real-world conditions creating your own graphic identity, designing newspaper and magazine pages as well as designing other material. Weâll be working with the latest in Macintosh hardware and Adobe software so also expect to expand your knowledge of desktop publishing. Along the way, I hope you gain a greater understanding of the mass media and learn to evaluate the content of contemporary media regardless of what form they take.
By the end of this course, students should be able to:
Use Adobe InDesign at an expert level. Integrate files from Adobe Illustrator and Adobe Photoshop.
Know the many theories that are the foundation of visual and/or graphic design.
Comprehend and apply the basics of typography including terminology and selecting appropriate fonts.
Comprehend and apply the basics of column-based design and grid design as well as free-form design.
Create an individual graphic identity system based on systems used by other organizations.
Learn various methods of creating visual or graphic design products such as logos, posters, ad design and campaigns, greeting cards, and more which will be useful for personal and/or commercial publication.
Redesign a non-functional or weak print visual communication tool into a well-designed functional tool.
The Associated Press Stylebook and Libel Manual (recent edition), $20.95.
Or online version http://apstylebook.com/, $26/year
Something to write notes on and with; transcribe onto computer later.
10% Adobe InDesign mastery exam
10% Recreate a newspaper page
10% Typography exam
10% Your graphic identity (business card, letterhead, envelope)
10% Create a newspaper feature page
10% Create a magazine spread
30% In-class assignments (including participation, critiques, attendance, quizzes, other stories)
As the instructor of record for this course, I reserve the right to change any part of this syllabus for any reason. The most current version of the syllabus will be maintained online. I reserve the right to drop â with an F â any students who have excessive absences, who miss assignments, who engage in disruptive behavior, have a poor attitude or who are not taking the class seriously.
Academic honesty is expected of all students in all examinations, papers, classwork, academic transactions and records. The possible sanctions include, but are not limited to, appropriate grade penalties, course failure, loss of privileges, disqualification and/or dismissal.
Neither plagiarism, the use of someone elseâs thoughts, words, ideas, or lines of argument in your own work without appropriate documentation, nor copyright violation in any form will be tolerated whether intentional or not. Both plagiarism and copyright violation involve the theft of intellectual property and will be considered not only a violation of the Student Honor Creed as well as University policy and applicable laws. To avoid any instances of plagiarism or copyright violation, credit the sources of all information appropriately and obtain written permission for the use of copyrighted works when necessary.
Fabrication and falsification are unacceptable. Falsification is the changing or omission of research results including misquoting a source. Fabrication is the construction and/or addition of data, observations, or characterizations that never occurred including making up quotations from real or fictional sources.
Cheating and collusion are also unacceptable. Cheating includes, but is not limited to: (1) use of any unauthorized assistance in taking quizzes, tests, or examinations; (2) dependence upon the aid of sources beyond those authorized by the instructor in writing papers, preparing reports, solving problems, or carrying out other assignments; or (3) the acquisition, without permission, of tests or other academic material belonging to a member of the university faculty or staff. The term âplagiarismâ includes, but is not limited to, the use, by paraphrase or direct quotation, of the published or unpublished work of another person without full and clear acknowledgment. It also includes the unacknowledged use of materials prepared by another person or agency engaged in the selling of term papers or other academic materials. The term âcollusionâ means collaboration with another person in preparing work offered for credit of that collaboration is not authorized by the faculty.
Student Honor Creed
âAs an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so.â
As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception. Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters. We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as oneâs own, work or ideas which are not entirely oneâs own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student. We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed.
Written and adopted by the 2002-2003 MSU Student Senate.
Classroom behavior that interferes with either the instructorâs ability to conduct the class or the ability of other students to profit from the instruction will result in the removal of that student from class. Such students may be referred to the appropriate university departments including, but not limited to, the University Police, Office of the Dean of Students, Vinson Health Center or the Counseling Center.
Social justice is one of Midwestern State Universityâs stated core values. The professor considers this classroom to be a place where everyone will be treated with respect as a human being â regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professorâs expectation that ALL students consider the classroom a safe environment.
MSU officials strive to create and actively promote a welcoming and supportive environment in order to recruit, hire, retain, and support a culturally diverse faculty, staff, and student body. Midwestern State University officials are committed to providing an environment of nondiscrimination and equal opportunity. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, age, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, veteranâs status, disability, or citizenship. Retaliation against individuals who in good faith file a claim of discrimination or otherwise oppose discriminatory actions will not be tolerated.
At Midwestern State University, the Title IX Department conducts investigations into possible violations of MSUâs Sexual Misconduct Policy, as well as oversees the universityâs primary prevention and education programming related to sexual assault, interpersonal violence, and sexual harassment.
Effective Jan. 1, 2020 SB212 creates a Class B misdemeanor offense for a person who is required to make a report of an incident of sexual harassment, sexual assault, dating violence or stalking, to report it but knowingly fails to do so.
The crime must allegedly have been committed by or against a student or employee of the institution and it must be reported, promptly, to the institutionâs Title IX coordinator or deputy Title IX coordinator.
Students with disabilities / special needs
The Americans with Disabilities Act is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services.
Students that need course adaptations or accommodations because of a disability, that need to share emergency medical information, or students that require special accommodations in the event of an emergency should contact the instructor.
Student privacy statement
The Family Educational Rights and Privacy Act prohibits instructors from releasing information about students to certain parties outside of the university without the signed consent of the student. Thus, I will not discuss your academic progress or other matters with your parents or any other party. Do not have them call me.
Cell phones and tablet devices must be silenced and put away. The first time the instructor sees a device, the student will be warned about the use of the device. The instructor will ask the student to leave the class and to visit with the instructor.
In an emergency requiring the use of a cell phone â on vibrate, notify the instructor and leave the class to handle the emergency.
Research has shown that students retain material better when they write it down. Hence, personal computers are permitted in class only for the purpose of taking notes only if the instructor approves in advance.
Students should never use only technology to record an interview but should instead supplement it with written notes.
Students are expected to be in class each and every time the class meets. Students will not be able to make up unannounced quizzes given in classes they miss. E-mail Dr. Wilson prior to the absence as a courtesy. Students are responsible for making up any work missed on their own time, working with classmates.
Students who miss class due to University-sponsored events such as field trips or athletics, should visit with the course instructor in advance and will be required to complete the assigned work on or before the due date. Students should submit an official notification form before the absence.
Exams (all of which will be available in D2L/Brightspace for an extended period of time), projects and stories with advance deadlines will not be accepted late. Plan ahead.
After a warning, a student with more than four absences may be dropped from a course by the instructor or summarily given a failing grade.
Grading is on a scale of:
â¥90 A Excellent
80-89 B Good
70-79 C Satisfactory
60-69 D Passing
<60 F Failing
Semester grading follows the same scale. Grading will be determined from specific assignments, projects, written exams, quizzes, a final exam, and class attendance. Assignments are due when announced and will not be accepted late. Any assignment turned in after the deadline receives a grade of zero. Written exams will include material covered in the class and may include, but may not be limited to, multiple choice, short answer and essay questions.
The instructor reserves the right to add, adjust, or cancel assignments as the course progresses. The method of obtaining the final grade will remain essentially the same: the total points achieved will be divided by the total points possible to obtain a percentage, and a grade will be assigned according to a percentage scale.
All students seeking baccalaureate degrees must fulfill the Writing Proficiency Requirement in ONE of the following ways:
Take and pass the Writing Proficiency Examination,
Take and pass ENGL 2113 Intermediate Composition and Grammar, or
Take and pass two courses designated as Writing Intensive. One of these WI courses may be a Texas Core Curriculum Course, but one of the courses must be outside of the core.
Once a student has passed both communication core courses and completed at least 60 credit hours, he or she is eligible to take the Writing Proficiency Exam or ENGL 2113. Writing Intensive courses may be completed at any time during a studentâs degree plan. If a student has not met the Writing Proficiency Requirement before completing 90 credit hours, a hold will be placed on the studentâs account.
Note: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.
Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.
Student Honor Creed
As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."
As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception.
Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters.
We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student.
We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed.
Written and adopted by the 2002-2003 MSU Student Senate.
The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, (940) 397-4140.
The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.
All instructors in the Department have voicemail in their offices and MSUTexas e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.
All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed the 6 hours of Communication Core and 2) earned 60 hours. Students may meet this requirement in one of three ways: by passing the Writing Proficiency Exam, passing two Writing Intensive Courses (only one can be in the core), or passing English 2113. If you have any questions about the exam, visit the Writing Proficiency Office website at https://msutexas.edu/academics/wpr, or call 397-4131.
Senate Bill 11 passed by the 84th Texas Legislature allows licensed handgun holders to carry concealed handguns on campus, effective August 1, 2016. Areas excluded from concealed carry are appropriately marked, in accordance with state law. For more information regarding campus carry, please refer to the University’s webpage at https://msutexas.edu/campus-carry/rules-policies.
If you have questions or concerns, please contact MSU Chief of Police Patrick Coggins at email@example.com.