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Course : Media Management

Course Number
Section Number
Spring 2021
Fain Fine Arts Center, FA D202
Days & Times
Final Exam Day/Time
Tuesday, April 28, 2020 12:00 am

To apply and expand upon skills learned in Media Writing and Reporting I as well as other Mass Communication courses.

Upon successful completion of the hybrid class you should be able:

  • To use an online educational environment (D2L/Brightspace) to accent learning in a classroom environment;
  • To use basic grammar, spelling and punctuation skills for producing content in a mass communication environment;
  • To know and to apply Associated Press style to ensure consistency;
  • To write a functional one-page memo that flows well and addresses the topic to the target audience;
  • To discuss and to apply relevant digital and media management issues in a rapidly evolving media environment;
  • To discuss and to apply management theories; • To assess the leadership and decision-making skills of media managers;
  • To generate solutions to problems in a rapidly evolving media environment; and
  • To work successfully under deadline pressure.


  • Jan. 11 | Classes begin
  • Jan. 18 | Martin Luther King’s Birthday observed (no class)
  • Week 1 (Jan. 11-15) | Syllabus Expectations Maslow’s Hierarchy of Needs; the one-page memo (review: Maslow’s Hierarchy of Needs by Saul McLeod
  • ONLINE CLASS Wednesday, Jan. 13 or Thursday, Jan. 14: take syllabus quiz; take personality test ( and print results; write first paper
  • Jan. 20 | Inauguration Day Week 2 (Jan. 18-22) | Motivation: BF Skinner (read: Skinner - operant conditioning. Simply Psychology and watch “B.F. Skinner’s Theories: Overview” before class) Functions of management; “What is management?” one-page memo due
  • Week 3 (Jan. 25-29) | Myers Brigg Types; “What motivates me?” one-page memo due Scientific Theory by Frederick Taylor Administrative Theory by Henri Fayol
  • Feb. 1 | Deadline to sign up for book review in Google Sheet
  • Feb. 2 | Groundhog Day
  • Feb. 7 | Super Bowl LV
  • Week 4 (Feb. 1-5) | Deadline to submit book title for book review Bureaucratic Theory by Max Weber Human Relations Theory by Elton Mayo Systems Theory by Ludwig Von Bertalanffy
  • Week 5 (Feb. 8-12) | X&Y Theory by Douglas McGregor; GroupThink Let’s go back and look at all of those theories again “Here’s how I would respond to each management style” one-page memo due
  • Feb. 14 | Valentine’s Day
  • Feb. 15 | Washington’s Birthday; President’s Day
  • Week 6 (Feb. 15-19) | Dealing with conflict: role playing “Responding to a conflict” one-page memo First Amendment quiz — give up a right
  • Week 7 (Feb. 22-26) | TQM, SWOT— the latest trends and assessment Leadership Leadership case study one-page memo due
  • Feb. 26 | Association of Texas Photography Instructors
  • Week 8 (March 1-5) | Leadership Exercises
  • March 2 | Texas Independence Day; Read Across America Day
  • Week 9 (March 8-12) | Review. Catch up. Diversity in the workplace. Title IX: What you need to know. “My ideal boss” one-page memo due
  • March 14 | Daylight Saving Time starts
  • March 17 | St. Patrick’s Day
  • March 18-20 | Associated Collegiate Press (virtual)
  • April 23 | Last Day for “W”; Drops after this date will receive grades of “F.”
  • March 31 | Cesar Chavez Day
  • Week 10 (March 15-19) | Job interviews. “I want the job.” “I want a raise.” Accepting a job offer, a promotion, a raise “I want the job.” one-page memo due
  • Week 11 (March 22-26) | Media ownership (read: The Media Monopoly summary before class) Problems of convergence, consolidation in the media industry Today’s media industry one-page memo due
  • Week 12 (March 29-April 2) | Book review 15-minute presentations/discussion
  • April 1-4 | Holiday Break (no classes); Passover; Good Friday; Easter Sunday
  • Week 13 (April 5-April 9) | Book review 15-minute presentations/discussion
  • Week 14 (April 12-16) | Media law for managers (copyright, open meetings, privacy)
  • Week 15 (April 19-23) | Media ethics cases one-page memo due
  • April 22 | Earth Day
  • April 23 } Last day of classes
  • April 29-May 1 } UIL Academic State Meet
  • April 30 | Senior documentary screenings
  • May 1 | Commencement An


  • 81% One-page memos (9) due at beginning of class submitted in D2L/Brightspace
  • Section 201, TR 2 p.m. class memos due on Thursdays at beginning of class
  • Section 202, MW 8 a.m. class memos due on Wednesdays at beginning of class 1
  • 0% Book review (one-page reflection on what you learned and presentation)
  • 9% Attendance, participation, in-class assignments, speaker reflections; book review draft/topics


  • Late work receives a grade of zero. Memos are due submitted in D2L/Brightspace at the beginning of class.
  • Any item submitted with a name misspelled in a final draft receives a grade of zero.
  • I will not discuss grades in any fashion via electronic means. You must discuss grades in person.
  • You may not submit material that has been (or will be) submitted for a grade in any other class unless you obtain my explicit written permission.
  • Review and follow the Society for Professional Journalists Code of Ethics available online at and the NPPA Code of Ethics available online at

Students are expected to be in class each and every time the class meets. Students will not be able to make up unannounced quizzes given in classes they miss. E-mail Dr. Wilson prior to the absence as a courtesy. Students are responsible for making up any work missed on their own time, working with classmates.

Students who need to miss class due to University-sponsored events such as field trips or athletics, should see me as far in advance as possible. They will be required to complete the assigned work on or before the due date and will be required to submit an official form from the University before the absence.

Students with excused absences — as determined by the Office of the Dean of Students or other appropriate University departments — may make up major exams on a schedule mutually agreeable with the instructor and the student. Projects and stories with advance deadlines will NOT be accepted late. Plan ahead.

Any student can be dropped from the class after the fourth absence in accordance with University policy.


Unless otherwise indicated, material is due at the beginning of class. Late work receives a grade of zero.

Note: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception.

Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters.

We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student.

We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed.

Written and adopted by the 2002-2003 MSU Student Senate.

The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, (940) 397-4140.

The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.

All instructors in the Department have voicemail in their offices and MSUTexas e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.

All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed the 6 hours of Communication Core and 2) earned 60 hours. Students may meet this requirement in one of three ways: by passing the Writing Proficiency Exam, passing two Writing Intensive Courses (only one can be in the core), or passing English 2113. If you have any questions about the exam, visit the Writing Proficiency Office website at, or call 397-4131.

Senate Bill 11 passed by the 84th Texas Legislature allows licensed handgun holders to carry concealed handguns on campus, effective August 1, 2016. Areas excluded from concealed carry are appropriately marked, in accordance with state law. For more information regarding campus carry, please refer to the University’s webpage at

If you have questions or concerns, please contact MSU Chief of Police Patrick Coggins at