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Course : Media & Community Relations

Course Number
SPAD 5623
Section Number
X10 & DX1
Semester
Fall 2019
Location
N/A
Days & Times
Final Exam Day/Time
Attachments
  • No Attachments Added

Students will:

  1. Gain knowledge and skills in the general use of media and community relations within sports related positions.
  2. Gain knowledge and skills necessary for the development of media sources and avenues that may be utilized in promotion of self, program and/or organization.
  3. Gain understanding and knowledge of the importance of networking and positive community relations for a program/school/organization.
  4. Gain knowledge and experience in planning, developing and maintaining media and positive community relations for sport and recreation entities.

 

Dispositions

  1. Students will maintain a two (2) day log of their individual use of media and effectively evaluate how and why they use it as individuals.
  2. Students will identify the various types of organizational media commonly utilized in the profession.
  3. Students will discuss readings and other topics presented within class using the on-line discussion board or other electronic format (i.e. Flip Grid or ZOOM).
  4. Students will gain knowledge to identify the various dimensions of corporate social responsibility that relate to the practice of sport public relations.  
  5. Students will develop a basic public relations campaign and a crisis management case study.

 

 

 

   Assessment

Description of Evaluation

Possible Points

Total Points

% 0f Final Grade

  1. Discussion Board Activities or Flip Grids (5)  

 

10.00

 

50.00

 

15.6%

2.  Social Media Analysis Flip Grid

 20.00

20.00

  6.3%

3.  Quiz (Part 1)

 10.00

10.00

  3.1%

  1. Comparative Analysis of

Mediums

 

130.00

 

130.00

 

40.6%

  1. PR Campaign Project

50.00

50.00

15.6%

 

      6. Media Diary

30.00

30.00

  9.4%

  1. Crisis Management Case Study

30.00

30.00

  9.4%

 

 

 

 

 

 

 

 

  Total

 

320.00

100%

 

Grading Procedures

A=91%

291 - 320

B=80%

256 - 290

C=70%

224 - 255

F<70%

0 - 223

 

 

               Assignment Deadlines

All assignments will be due by the time designated on the day they are due unless otherwise stated. A deduction of 5 points per day will be enforced if an assignment is turned in late.

 

Note: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception.

Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters.

We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student.

We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed.

Written and adopted by the 2002-2003 MSU Student Senate.

The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, (940) 397-4140.

The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.

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All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed the 6 hours of Communication Core and 2) earned 60 hours. Students may meet this requirement in one of three ways: by passing the Writing Proficiency Exam, passing two Writing Intensive Courses (only one can be in the core), or passing English 2113. If you have any questions about the exam, visit the Writing Proficiency Office website at https://msutexas.edu/academics/wpr, or call 397-4131.

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