Course : Advertising
- Course Number
- MCOM 3233
- Section Number
- Spring 2024
- Fain Fine Arts Center, B114
- Dr. Bradley Wilson
- Days & Times
- Final Exam Day/Time
- Thursday, May 09, 2024 10:30 am - 12:30 pm
By the end of this course, students should be able:
- To understand the historical evolution and basic principles of advertising;
- To analyze consumer behavior and its influence on advertising strategies;
- To explore various advertising strategies and their application in different media;
- To understand the creative process behind advertising campaigns;
- To earn about media channels, planning and buying strategies;
- To examine legal and ethical issues and responsibilities in advertising;
- To explore the role and impact of digital media and artificial intelligence in advertising; and
- To evaluate and measure the effectiveness of advertising campaigns.
The knowledge and skills students will gain in this course highly depend on participating in class learning activities. Because of that, I expect students to attend all class sessions. Attendance helps students learn the course material. Absent students cannot contribute their unique perspectives to class discussion or other group work, negatively affecting other studentsâ learning opportunities. Attendance promotes professionalism. However, we all realize that, as adults, students should learn to be responsible for their own education and to manage their time.
Do not come to class if you are exhibiting any of the signs of the COVID-19 or the seasonal flu.
In the event of a planned absence, students should e-mail Dr. Wilson prior to the absence as a courtesy.
Students are responsible for making up any work missed on their own time, working with classmates.
Students will not be able to make up unannounced quizzes given in classes they miss. Students will not be able to make up any material missed for being late.
Students who miss class due to University-sponsored events such as field trips or athletics, should visit with the course instructor in advance and will be required to complete the assigned work on or before the due date. Students should submit an official notification form before the absence.
Exams (all of which will be available in D2L/Brightspace for an extended period of time), projects and stories with advance deadlines will not be accepted late. Plan ahead.
After a warning, a student with more than four absences may be dropped from the course by the instructor or summarily given a failing grade. Students who are late to class will be counted as absent.
In the event of a campus closure due to weather or other circumstance, the instructor will communicate with the students regarding how and what to complete during any class periods missed. Online assignment deadlines will NOT be extended neither will the deadlines for long-term assignments.
Late work receives a grade of zero.
Note: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.
Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.
Student Honor Creed
As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."
As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception.
Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters.
We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student.
We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed.
Written and adopted by the 2002-2003 MSU Student Senate.
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The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.
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