Skip to Content

Dr. Eunji Cho

Fax
(940) 397 4909
Title
Assistant Professor
Location
Fain Fine Arts Center
Room
D205
Institution Degree Graduation Date
The University of Texas at Austin M.A.
University of Wisconsin-Madison Ph.D.
Seoul Women's University B.A.
Employer Position Start Date End Date
Midwestern State University Assistant Professor, Mass Communication Department 08/01/2019

[Peer-Reviewed Journal Publications]

[Peer-Reviewed Journal Publications]

Cho, E., & Riddle, K. (2021). Protecting children: Testing a stop-and-take-a-break advergame intervention strategy. International Journal of Consumer Studies.

Yoo, W., Yang, J., & Cho, E. (2016). How social media influence college students’ smoking attitudes and intentions. Computers in Human Behavior, 64, 173-182.

Cho, E., & Yoo, S. C. (2014). Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea. International Journal of Advertising, 33(3), 557-578.

Yim, J., Yoon, J.M., & Cho, E (2014). Uses of media across dayparts according to gender, age and weekdays/weekend. The Journal of Social Science, 21(2), 144-168.

Yoo, W., Chih, M.-Y., Kwon, M.-W, Yang, J., Cho, E., McLaughlin, B., Namkoong, K., Shah, D. V., & Gustafson, D.H. (2013). Predictors of the change in the expression of emotional support within an online breast cancer support group: A longitudinal study. Patient Education and Counseling, 90, 88-95.

 


 

[Refereed Conference Papers]

Cho, E. (2017, March). Promotional fast-food advertising and its effects on college students during the economic recession. Presented at the Marketing Management Association Annual Conferences, Chicago, IL.

Cho, E. (2016, March). How children cope with commercial messages in advergames? Presented at the Marketing Management Association Annual Conferences, Chicago, IL.

Cho, E. (2015, March). Children's third person perception of playing video game. Presented at the Marketing Management Association Annual Conferences, Chicago, IL.

Yoo, S., Morris, P., Cho, E., & Cunningham, I. (2014, March). A model for successful advertising internships: Factors influencing student satisfaction with and employee perceptions of internships. Paper presented at American Academy of Advertising Conference, Atlanta, GA.

Yoo, S., & Cho, E. (2013, October). Does a parent's social economic status affect the effects of television advertising directed to children? Findings from field experiments of kindergarten samples in South Korea. Presented at the Association for Consumer Research North American Conference, Chicago, IL

Yoo, W., Yang, J., & Cho, E. (2013, June). How social media influence college students' smoking attitudes and susceptibility: Focused on the influence of presumed influence model. Presented at the Communication and Technology Division of the International Communication Association Conference, London, UK.

Cho, E. (2013, February). The effects of seal of approval on healthy and unhealthy food products: A theoretical approach. Presented at the Marketing Management Association Annual Conferences, Chicago, IL.

Cho, E., & Yoo, S. (2012, August). Effects of violent television programs on advertising effectiveness among young children. Presented at the Association for Education in Journalism and Mass Communication Conference, Chicago, IL.

Yoo, W., Chih, M.-Y., Kwon, M.-W., Yang, J., Cho, E., Moon, T. J., Namkoong, K., Shah, D.V., & Gustafson, D. H. (2012, May). Predictors of the change in the expression of emotional support within online breast cancer support groups: A longitudinal study. Presented at the Health Communication Division of the International Communication Association Conference, Phoenix, AZ.

 

[Academic Honors and Awards]

[Academic Honors and Awards]

  • College Research Award ($1,200), Fain College of Fine Arts, Midwestern State University, 2019
  • Graduate Student Research Award ($5,000), Global Health Institute, University of Wisconsin- Madison, 2018
  • Louise Elizabeth George Scholarship ($7,000), School of Journalism and Mass Communication, University of Wisconsin-Madison, 2016
  • Karin and Folke Dovring Travel Award for Analysis of International Persuasion ($5,000), Department of Journalism, University of Illinois at Urbana-Champaign, 2015
  • Firooz Hekmat Best Paper Award, Consumer Behavior Division, Marketing Management Association Conferences, 2015
  • Future Faculty Partner Award, University of Wisconsin-Madison Teaching Academy, 2015