- Fax
- N/A
- Title
- Associate Professor
- Department
- Mass Communication
- Location
- Fain Fine Arts Center
- Room
- D207
- College
- College of Fine Arts, Fain
- Bio
-
Dr. John Mark King, MSU Texas associate professor of advertising/public relations, brings 32 years of university teaching experience and more than 15 years of professional experience in public relations, advertising and media to the Mass Communication Department in the Fain College of Fine Arts at Midwestern State University. King has published 35 original refereed research articles in national and international academic journals and book chapters in North America, Europe, Asia and Africa. He has presented 50 original refereed research papers at academic conferences in North America, Europe and Asia. His research interests are face-ism theory in United States presidential campaigns and media framing of brands and nations globally.
| Institution | Degree | Graduation Date |
|---|---|---|
| University of Tennessee, Knoxville | Ph.D. Communications | 1995 |
| University of Tennessee, Knoxville | M.S. Communications | 1991 |
| University of Tennessee, Knoxville | B.S. Communications | 1984 |
| Employer | Position | Start Date | End Date |
|---|---|---|---|
| Midwestern State University | Associate Professor | 08/18/2025 | |
| Eastern Kentucky University | Associate Professor | 08/15/2022 | 06/30/2025 |
| American University of Sharjah | Professor | 08/15/2014 | 08/05/2022 |
| American University in the Emirates | Visiting Professor | 01/15/2014 | 07/30/2014 |
| American University of Sharjah | Associate Professor | 08/15/2006 | 05/30/2007 |
| East Tennessee State University | Professor | 08/15/1999 | 12/31/2013 |
| Louisiana State University | Assistant Professor | 08/15/1995 | 07/31/1999 |
| Pittsburg State University | Assistant Professor | 08/15/1992 | 07/31/1995 |
| U.S. Department of Commerce, U.S. Pavilion, 1982 World's Fair | Chief Staff Photographer | 04/01/1992 | 08/15/1982 |
| University of Tennessee, Knoxville | Bickel Scholar, Graduate Teaching Associate | 05/01/1990 | 05/31/1992 |
| Roane State Community College | Community Relations Coordinator | 06/01/1987 | 06/30/1990 |
| Tennessee School Boards Association | Director of Video Services, Communications Specialist | 06/01/1985 | 05/31/1987 |
| The Daily Herald | General Assignment Reporter, Photographer | 04/01/1985 | 06/01/1985 |
| WATE-TV (ABC) | Graphics Producer, General Assignment Photographer | 06/01/1984 | 12/31/1984 |
| Music City Song Festival, Little Giant Records, Great American Photography Contest | Public Relations and Promotion Director | 05/01/1980 | 06/30/1981 |
| John King Productions | Self-proprietor | 08/01/1978 | 06/30/1982 |
| Take One Magazine | Photography Editor, Chief Staff Photographer | 08/01/1977 | 10/31/1979 |
Face-ism theory in YouTube images of Haley and Trump in the early stage of the 2024 Republican U.S. Presidential Primary
King, John Mark (2024). Face-ism theory in YouTube images of Haley and Trump in the early stage of the 2024 Republican U.S. Presidential Primary. Quarterly Review of Business Disciplines 11(1/2), 50-68.
Broadcast media framing of a Middle East political rift
King, John Mark; King, Meruyert Bakenova (2021). Broadcast media framing of a Middle East political rift. Journal of Marketing Development and Competitiveness 15(3), 36-44.
Face-ism theory in YouTube images of candidates in the 2020 U.S. presidential election
King, John Mark (2021). Face-ism theory in YouTube images of candidates in the 2020 U.S. presidential election. Quarterly Review of Business Disciplines 8(1), 77-88.
Global media framing of a diplomatic rift in the Middle East
King, John Mark; King, Meruyert (2018). Global media framing of a diplomatic rift in the Middle East. Athens Journal of Mass Media and Communication 4(4), 251-264.
Dubai wins: A content analysis of global media coverage of the 2020 World Exposition bidding process using nation branding theory
King, John Mark (2016). Dubai wins: A content analysis of global media coverage of the 2020 World Exposition bidding process using nation branding theory. International Journal of Business and Administrative Studies 2(6), 202-212.
EUPRERA scholars urge dialogic approach online
King, John Mark (2015). EUPRERA scholars urge dialogic approach online. Tripodos 37, 186-187 (invited book review).
How broadcast media frame public relations
Litvack, Samara; King, John Mark (2013). How broadcast media frame public relations. Business Research Yearbook 20(1), 47-53.
A content analysis of military women in U.S. and U.K. newspapers during the Iraq War (2003-2010)
Fritz, Audra J.; King, John Mark (2012). A content analysis of military women in U.S. and U.K. newspapers during the Iraq War (2003-2010). Business Research Yearbook 19(1), 26-33.
Newspaper coverage of the U.S. healthcare debate: A content analysis
Tetteh, Dinah; King, John Mark (2011). Newspaper coverage of the U.S. healthcare debate: A content analysis. Business Research Yearbook 18(2), 503-510.
Face-ism in the 2008 U.S. presidential general election: Photographic coverage of candidates in news & business magazines
Price, Kelly; King, John Mark (2010). Face-ism in the 2008 U.S. presidential general election: Photographic coverage of candidates in news & business magazines. Business Research Yearbook 17(2), 570-577.
Effect of Natalee Holloway’s disappearance on Aruba tourism: A content analysis of four years of global newspaper coverage
Parks, Brittany; King, John Mark (2009). Effect of Natalee Holloway’s disappearance on Aruba tourism: A content analysis of four years of global newspaper coverage. Business Research Yearbook 16(1), 56-63.
Nation branding: Coverage and perceptions of Qatar in major world newspapers
King, John Mark (2008). Nation branding: Coverage and perceptions of Qatar in major world newspapers. Business Research Yearbook 15(3), 27-32.
Media, branding and controversy: Perceptions of Al Jazeera in newspapers around the world
King, John Mark; Zayani, Mohamed (2008). Media, branding and controversy: Perceptions of Al Jazeera in newspapers around the world. Journal of Middle East Media 4(1), 27-43.
Enhancing the Nextel Brand: Nextel’s media coverage before and after becoming NASCAR’s primary corporate sponsor
King, John Mark; Watson, Josh (2007). Enhancing the Nextel Brand: Nextel’s media coverage before and after becoming NASCAR’s primary corporate sponsor. Business Research Yearbook 14, 115-121.
A Content Analysis of an Attempt by Victoria’s Secret to Generate Brand Mentions through Provocative Displays
King, John Mark; Nastase, Monica; Price, Kelly (2006). A Content Analysis of an Attempt by Victoria’s Secret to Generate Brand Mentions through Provocative Displays. Business Research Yearbook 13, 58-63.
Newspaper endorsement and election result headlines in the 2004 U.S. presidential election
King, John Mark; Dishner, Adriane (2006). Newspaper endorsement and election result headlines in the 2004 U.S. presidential election. Business Research Yearbook 13, 607-611.
Health care practitioner and symptoms: Cues to action prompting women in Appalachia to seek mammograms
McNeill, Kathryn; Dorgan, Kelly; King, John Mark (2005). Health care practitioner and symptoms: Cues to action prompting women in Appalachia to seek mammograms. Business Research Yearbook 12(1), 407-411.
How Oprah parlayed A $7 Million GM product placement into publicity gains for her own brand
Lynch, Andy; King, John Mark (2005). How Oprah parlayed A $7 Million GM product placement into publicity gains for her own brand. Business Research Yearbook 12(1), 76-80.
Newspapers’ use of corporate- vs. historically-named stadiums in major league baseball game stories
Armstrong, Don; King, John Mark (2005). Newspapers’ use of corporate- vs. historically-named stadiums in major league baseball game stories. Business Research Yearbook 12(1), 66-70.
Fair and balanced visual coverage of the 1996 U.S. presidential campaign? You betcha!
King, John Mark (2004). Fair and balanced visual coverage of the 1996 U.S. presidential campaign? You betcha! Business Research Yearbook 11, 906-910.
Visual framing: A study of face-ism from the websites for the 108th United States Congress
Anderson, Beth J.; King, John Mark (2004). Visual framing: A study of face-ism from the websites for the 108th United States Congress. Business Research Yearbook 11, 871-875.
An analysis of women in sports photographs in online newspapers across Latin America
King, John Mark (2004). An analysis of women in sports photographs in online newspapers across Latin America. Business Research Yearbook 11, 102-106.
Rhetorical style in online newspaper coverage of presidential oratory: George W. at the United Nations
Hall, Wynton C.; King, John Mark (2003). Rhetorical style in online newspaper coverage of presidential oratory: George W. at the United Nations. Business Research Yearbook 10, 887-891.
A visual analysis of George W. Bush’s 2002 state of the union address in 61 online United States newspapers
King, John Mark (2003). A visual analysis of George W. Bush’s 2002 state of the union address in 61
online United States newspapers. Business Research Yearbook 10, 839-843.
Leadership by x-Sample? Bill Clinton and Dick Morris’s use of poll-tested, triangulated rhetoric
Hall, Wynton C.; King, John Mark (2002). Leadership by x-Sample? Bill Clinton and Dick Morris’s
use of poll-tested, triangulated rhetoric. Business Research Yearbook 9, 612-616.
A scorecard for the Fortune 500: Images of gender and ethnicity on company web sites in the United States
King, John Mark (2002). A scorecard for the Fortune 500: Images of gender and ethnicity on company web sites in the United States. Business Research Yearbook 9, 688-692.
Communicating the image of a candidate: Lamar Alexander’s 1978 campaign for governor of Tennessee
King, John Mark (2001). Communicating the image of a candidate: Lamar Alexander’s 1978 campaign for governor of Tennessee. Business Research Yearbook 8, 610-614.
Photographic images of gender and race in Fortune 500 company web sites in the United States
King, John Mark (2000). Photographic images of gender and race in Fortune 500 company web sites in the United States. Business Research Yearbook 7, 852-856.
The effects of public relations efforts on fund raising in a private high school
King, John Mark; Cargile, Stephanie (1999). The effects of public relations efforts on fund raising in a private high school. Business Research Yearbook 6, 697-701.
The effects of traditional media use and demographics on satisfaction with small daily newspaper appearance
King, John Mark (1999). The effects of traditional media use and demographics on satisfaction with small daily newspaper appearance. Southwestern Mass Communication Journal 14(2), 47-55.
Television news dependency and public perceptions of the environment in Baton Rouge, Louisiana
King, John Mark; Nelson, Richard Alan (1998). Television news dependency and public perceptions of the environment in Baton Rouge, Louisiana. International Business and Ecology Research Yearbook, 149-154.
Who gets named? Nationality, race and gender in New York Times photograph cutlines
King, John Mark (1998). Who gets named? Nationality, race and gender in New York Times photograph cutlines. Ecquid Novi: Journal for Journalism in Southern Africa 19(2), 56-73.
Nation branding: Coverage and perceptions of Qatar in major world newspapers
King, John Mark. Nation branding: Coverage and perceptions of Qatar in major world newspapers. Chapter in Estableciendo Puentes en una Economica Global (Building Bridges in a Global Economy), edited by Julio Pindado & Gregory Payne, Madrid, Spain, ESIC Editorial, 2008, 145 (abstract), 1-6, (indexed chapter on accompanying CD-ROM) (ISBN: 978-84-7356-556-1).
A global study of newspaper framing of public relations
King, John Mark; Litvack, Samara. A global study of newspaper framing of public relations. Chapter in Los Mercados Del Manana: Bases Para Su Analisis Hoy (The Markets of Tomorrow: Basis for Their Analysis Today), edited by J. Enrique Bigne Alcaniz, Madrid, Spain, ESIC Editorial, 2011, 176 (abstract), 1-6, (indexed chapter on accompanying CD-ROM) (ISBN: 978-84-7356-785-5).
How Oprah Winfrey and General Motors used a $7 Million product placement on the Oprah Winfrey Show to gain television publicity across the United States
King, John Mark; Lynch, Andy. How Oprah Winfrey and General Motors used a $7 Million product placement on the Oprah Winfrey Show to gain television publicity across the United States. Chapter in Mass Media Research: International Approaches, edited by Yorgo Passadeos & Dimitra Dimitrakopoulou, Athens, Greece: Athens Institute for Education and Research, 2006, 59-68 (ISBN: 978-960-6672-14-9).