Course Objectives:

•          Describe how marketing contributes to the effectiveness of health organizations.

•          Define the organization, performance, evaluation and control of marketing.

•          Explain marketing strategy in relationship to development of health care lines.

•          Analyze and design an offering with position, price, distribution, and promotion.

•          Prepare a marketing analysis and plan for a new or improved current offering line.

•          Explain techniques regarding service offering design, and service system engineering.

•          Describe how creativity and innovation can be increased so offering lines can continually rejuvenate themselves to fulfill clients’ needs/wants.

•          Present how to apply quantitative and auditing techniques related to planning, managing, and evaluating health services organization product lines.

Instructor Course Policies:

Students are required to participate in class in a respectful manner whether or not the interactions are online or face-to-face. All course assignments must be submitted to D2L in Microsoft format including, Word documents and Power Point. For students without Microsoft software, Microsoft offers students a free download of Office 365.

Grading:

Table 1: Final Grades will be calculated based on the following percentages:

Assignments

Percentage of Final Grade

Discussions

25%

Strategic Marketing Plan Outline

15%

Digital Marketing Audit

15%

Healthcare Product Challenge Due

15%

Final Project: Comprehensive Healthcare Marketing Plan

30%

Table 2: Total points for final grade.

Grade

Percentage

A

90-100%

B

80 to 89%

C

70 to 79%

D

60 to 69%

F

Less than 60

Any student who receives two grades of C or less, or one F will be administratively removed from the program the term following the second C or D or the one F. The student in the master’s or the graduate certificate programs may repeat one course in which a grade of C or lower has been earned with the approval of the department’s academic review committee. A 3.0 overall grade point average is required for graduation, and students must have a grade of B or better in all courses in the major. Students who are seeking the graduate certificate must earn a grade of B or better in each of the courses to be awarded the certificate.

Textbook & Instructional Materials:

·      Berkowitz, E. (2022). Essentials of Healthcare Marketing (5th Ed.) Jones and Bartlett. ISBN- 9781284200157

·      Supplemental readings, information, and PowerPoints may be made available at times during the course in D2L.

Instructional Methods:

Instructional strategies for this class will include assigned readings, participation in discussions, and written assignments which will include independent research.

Weekly Modules:

Modules specific to each course week are posted on D2L. Each module consists of assigned readings and may have a written assignment or a discussion question due. Please follow the instructions for assignment completion posted within each module in D2L. Each module must be completed by the due date specified in the tentative course schedule attached to this syllabus.

Activities and Assignments:

See the Course Schedule in this syllabus, as well as the course calendar in D2L, for specific information about activities and due dates. Detailed information regarding discussions and assignments can be found after the Course Schedule within this syllabus.

If students have technical difficulties, they should use the “Help” link on D2L, contact the MSU Information Systems Support Staff, and send an email to the professor explaining what happened. Waiting until the last minute to ask for help or reporting incidents AFTER a due date or an exam expires may result in a grade of zero, even if it was a failure of D2L.

• For all written assignments and discussion board posts, students are expected to follow APA 7^th edition formatting guidelines.
• All work submitted to the instructor will be considered complete and final, and will be graded as such.
• All assignments must be written at the graduate level and will be graded for accuracy, completeness, quality, spelling, grammar, and integrity.
• Because of the nature of the assignments, late submissions will not be accepted. It is the expectation of the faculty that you complete work on time.
• Rubrics are available for all written assignments and can (and should) be viewed by the students prior to submitting any work.

Class Discussions: Some modules will have a discussion question posted by the instructor. The discussion question will be related to assigned readings for that module. Students are required to read assigned materials and answer the discussion question. In order to obtain full points for the discussion post, you must post an initial discussion answering the discussion question and reply to at least two other threads on the discussion board. The discussion boards will not open and you will not be able to see anyone else’s posts until you have created your original post.

·      Initial posts are due on Thursdays and should be at least 250 words and thoughtfully respond to all parts of the prompt.

·      Response posts to at least two classmates are due on Sundays and should be at least 150 words and build on their ideas, offer a different perspective, and/or ask a follow-up question.

·      Use examples from your own experience and course concepts when possible.

Discussion posts will be graded based on quality of the content, length of the content, and compliance with APA guidelines for citations and references. Students are encouraged to post both comments and questions and treat the discussion posts as discussions in the classroom. This is a great platform to share your experiences and thoughts related to weekly topics.

Students must post original posts to the discussion board by Thursdays at 11:59pm and response posts must be posted by Sundays at 11:59pm on the week of the discussion assignment. This ensures all students have equal opportunity to engage in discussion and read everyone’s post. It is also the students’ responsibility to facilitate discussion within their own post if classmates have questions or comments. If students wait until the deadline to complete original posts, or fail to facilitate discussion, it is not fair to peers and defeats the purpose of the discussion. Failing to adhere to these policies will result in a loss of credit for the discussion board assignment.

All Discussion Boards will use the following Grading Rubric:

Criteria

Excellent (Full Points) 5

Good (Minor Gaps) 4-3

Needs Improvement 2-0

Points Possible

Initial Post - Completeness

Addresses all parts of the prompt thoroughly; minimum 250 words; integrates course concepts.

Addresses most parts of the prompt; close to 250 words; some integration of concepts.

Misses parts of the prompt; short or superficial response; little integration of course material. Late

5

Critical Thinking, Application, Mechanics & Professionalism

Demonstrates deep understanding, offers thoughtful examples or analysis, and connects to real-world applications. Free from spelling, grammar, and punctuation errors; clear and professional tone.

Demonstrates some critical thinking with basic examples or connections. Few minor errors; overall clear and professional.

Little evidence of analysis; mostly opinion without strong support or connection. Frequent grammar or spelling errors; tone is too informal or unclear.

5

Replies to Classmates

Responds to at least two classmates thoughtfully; builds conversation, adds insights, or asks meaningful questions.

Responds to two classmates but responses may be brief or somewhat surface-level.

Only one or no responses; responses are generic or non-substantive. Late

Class Participation:

Since this is a distance learning course, your discussion posts will be counted as your participation in the class. So, communicating through discussion posts is critical.

Online Computer Requirements:

Taking this class with an online component requires you to have access to a computer (with Internet access) to complete and upload your assignments. It is your responsibility to have (or have access to) a working computer in this class. *Assignments and tests are due by the due date, and personal computer technical difficulties will not be considered reason for the instructor to allow students extra time to submit assignments, tests, or discussion postings. Computers are available on campus in various areas of the buildings as well as the Academic Success Center. *Your computer being down is not an excuse for missing a deadline!! There are many places to access your class! Our online classes can be accessed from any computer in the world which is connected to the internet. Contact your instructor immediately upon having computer trouble. If you have technical difficulties in the course, there is also a student helpdesk available to you. The college cannot work directly on student computers due to both liability and resource limitations however they are able to help you get connected to our online services. For help, log into D2L.

Disability Support Services:

In accordance with Section 504 of the Federal Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, Midwestern State University endeavors to make reasonable adjustments in its policies, practices, services, and facilities to ensure equal opportunity for qualified persons with disabilities to participate in all educational programs and activities. The Office of Disability Support Services (DSS) provides information and assistance, arranges accommodations, and serves as a liaison for students, instructors, and staff. The DSS has assistance devices such as books on tape, recorders, and adaptive software which can be loaned to qualified individuals. A student/employee who seeks accommodations on the basis of disability must register with the Office of Disability Support Services in the Clark Student Center Room 168 or call 940-397-4140 for more

information. Documentation of disability from a competent professional is required. Individuals with grievances related to discrimination or lack of accommodation on the basis of a disability are encouraged to resolve the problem directly with the area involved. If the matter remains unresolved, advice and/or assistance will be provided by the Office of Disability Services for resolution. The grievance procedure may be found in the Student Handbook and Activities Calendar. The ADA Coordinator may be contacted at (940) 397.4140, or 3410 Taft Blvd., Clark Student Center Room 168.

Asynchronous. All assignments are due on the scheduled dates

Late Work 

All work must be turned in on time. Late work will not be accepted unless you have prior permission to turn it in late. Permission must be requested at least 3 days prior to the due date (e.g., if it’s due on the 10th you must request permission to turn it in late by no later than the morning of the 7th). Permission will only be given if very unusual circumstances arise. Computer nor work issues count as unusual circumstances as you have plenty of time to complete each assignment. Don’t wait until the last minute to complete your assignments as technical, family, or work-related issues should arise.

Note: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception.

Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters.

We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student.

We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed.

Written and adopted by the 2002-2003 MSU Student Senate.

The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, (940) 397-4140.

All instructors in the Department have voicemail in their offices and MSUTexas e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.

Obligation to Report Sex Discrimination under State and Federal Law

Midwestern State University is committed to providing and strengthening an educational, working, and living environment where students, faculty, staff, and visitors are free from sex discrimination of any kind. State and federal law require University employees to report sex discrimination and sexual misconduct to the University’s Office of Title IX. As a faculty member, I am required to report to the Title IX Coordinator any allegations, personally observed behavior, or other direct or indirect knowledge of conduct that reasonably may constitute sex discrimination or sexual misconduct, which includes sexual assault, sexual harassment, dating violence, or stalking, involving a student or employee. After a report is made, the office of Title IX will reach out to the affected student or employee in an effort to connect such person(s) with resources and options in addressing the allegations made in the report. You are also encouraged to report any incidents to the office of Title IX. You may do so by contacting:

Laura Hetrick

Title IX Coordinator
Sunwatcher Village Clubhouse
940-397-4213

laura.hetrick@msutexas.edu

You may also file an online report 24/7 at Maxient 

Should you wish to visit with someone about your experience in confidence, you may contact the MSU Counseling Center at 940-397-4618. For more information on the University’s policy on Title IX or sexual misconduct, please visit MSU Texas Title IX

Senate Bill 11 passed by the 84th Texas Legislature allows licensed handgun holders to carry concealed handguns on campus, effective August 1, 2016. Areas excluded from concealed carry are appropriately marked, in accordance with state law. For more information regarding campus carry, please refer to the University’s webpage at https://msutexas.edu/campus-carry/rules-policies.

If you have questions or concerns, please contact MSU Chief of Police at police@msutexas.edu.