Skip to Content

Dr. Eunyoung Jang

Assistant Professor
Dillard College of Business Administration
Institution Degree Graduation Date
Oklahoma State University Ph.D. 2021
Soongsil University, South Korea MBA 2013
Soongsil University, South Korea BA 2011
Employer Position Start Date End Date
Midwestern State University Assistant Professor of Marketing 08/01/2021
Korean Women Entrepreneurs Association Research Associate 04/01/2013 05/31/2014


Choi, Jayoung and Eunyoung Jang (2016), "Dilemma of Unrestricted Gift Cards: The Effect of Restricted vs. Unrestricted Gift Cards on Choice Satisfaction and Happiness," Korean Journal of Consumer Studies, 27 (5), 277-304.

Choi, Jayoung, Soowon Lee, Chungseok Han and Eunyoung Jang (2012), "The Role of Chronic Regulatory Focus in Online Information Seeking Behavior: Focused on Product Review, the Number of Alternatives and Searching Depth," Korean Journal of Marketing Management Research, 17 (3), 1-24.

Conference Proceedings

Jang, Eunyoung and Pramit Banerjee (2020), "Experiential Disadvantage for the Lonely Consumer," Association for Consumer Research (ACR), Virtual Conference, Oct 1st-4th.

Jang, Eunyoung and Zachary G. Arens (2020), "Are Lonely Consumers Loyal Consumers?," Association for Consumer Research (ACR), Virtual Conference, Oct 1st-4th.

Jang, Eunyoung, Minjoo Kim, Ji Hoon Jhang, and Kelly Lee (2020), "God and Decision Delegation under Limit Situations," American Marketing Association (AMA), San Diego, USA, Feb 14th-16th.

Jang, Eunyoung (2019), "Brand Relationships of Lonely Consumers," The 28th Mittelstaedt Doctoral Symposium, Nebraska, USA, Mar 28th -30th