- Fax
- N/A
- Title
- Assistant Professor of Marketing
- Department
- Marketing
- Location
- Dillard College of Business Administration
- Room
- 227
| Institution | Degree | Graduation Date |
|---|---|---|
| Southern Illinois University. Carbondale | Ph.D. in Marketing | 2022 |
| University of Northern Iowa | MBA | 2017 |
| Bangalore University | Bachelor in Business Management | 2014 |
| Employer | Position | Start Date | End Date |
|---|---|---|---|
| Midwestern State University | Assistant Professor of Marketing | 09/01/2022 |
Publications
Aghaie, S., Kamran-Disfani, O., Farhang, M., & Bhattarai, A. "Incumbent Defense Strategies and New Entrant Market Exit: The Moderating Role of Relational Market-Based Assets" (European Journal of Marketing) https://doi.org/10.1108/EJM-02-2021-0087
Adjei, M., Zhang, N., Bagherzadeh, R., Farhang, M., & Bhattarai, A. "Enhancing Consumer Online Reviews: The Role of Moral Identity" (Journal of Research in Interactive Marketing) https://doi.org/10.1108/JRIM-11-2020-0248
Anaza, NA., Rutherford, W., Wu, GJ., Bhattarai, A. "Single versus Multiple Salesforce Go-to-Market Strategy: The Impact of Sales Orientation on Conflict, Salesperson-owned Loyalty and Buyer-exit Propensity" (Journal of Business & Industrial Marketing) https://doi.org/10.1108/JBIM-03-2021-0139
CONFERENCE PROCEEDINGS
Saavedra Torres, L.L., Bhattarai A., Rawal, M., & Upadhyaya Subedi, B (2021) "The role of Perceived Quality and Customer self-incongruence on customer brand disidentification" Society for Marketing Advances (SMA) Conference, Orlando, FL
Aghaie, S., Kamran-Disfani, O., Farhang, M., & Bhattarai, A. (2021), "Incumbent Defense Strategies and New Entrant Market Exit: The Moderating Role of Relational Market-Based Assets", American Marketing Association (AMA) Virtual Conference
Bhattarai, A., Farhang, M., Saavedra, J.L., Bagherzadeh, R., & Rawal, M. (2020), "Self-Construal and Willingness to Participation in Sharing Economy", Academy of Marketing Science (AMS) Virtual Conference
Farhang, M., Bhattarai, A., Saavedra, J.L., Bagherzadeh, R., & Rawal, M. (2020), "The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group versus Individual Service Failure and Their Effects on Outcomes", Academy of Marketing Science (AMS) Virtual Conference
Bhattarai, A., Farhang, M., & Saavedra, J.L. (2019), "Perceived Fairness of Surge Pricing and Moderating Role of Framing and Familiarity", Society for Marketing Advances (SMA) Conference, New Orleans, LA
Farhang, M., Bhattarai, A., & Saavedra, J.L. (2019), "Online Behavioral Advertising: The Moderating Role of Temporal Proximity", Society for Marketing Advances (SMA) Conference, New Orleans, LA
Rawal, M., Saavedra, J.L., Bagherzadeh, R., Farhang, M., & Bhattarai, A. (2019), "Inverse Marketing: A New Marketing Communication Tool", American Marketing Association (AMA) Conference, Chicago, IL